Digital Marketing Blogger, Consultant & Trainer - Richa Pathak

In-depth Guide to Plan Seasonal Marketing Campaigns on Social Media

Richa Pathak — Mon, 20 Nov 2023 09:15:42 +0000

The seasons are changing, and that means it’s time for a new marketing campaign for your business. The key to any successful marketing campaign is to reach your ideal customers where they spend their time....

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Overcoming the Challenges Businesses Face Integrating New Technology into Their Operations

Richa Pathak — Mon, 20 Nov 2023 05:14:38 +0000

We’ve all heard the saying “Change is the only constant.” However, when it comes to integrating new technology into businesses, change can be a difficult pill to swallow, especially for those who have been doing...

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5 Ways to Make a Great First Impression With a New Client

Richa Pathak — Fri, 10 Nov 2023 07:05:04 +0000

Forging a strong initial impression with a new client is essential, shaping the course of your professional relationship and profoundly influencing your collaboration’s outcome. Research indicates that 55% of these first impressions are shaped by...

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AI in SEO: How to Capitalize on Chatbots to Boost User Engagement

Richa Pathak — Fri, 03 Nov 2023 10:09:40 +0000

Chatbots, once simple rule-based interfaces, have undergone a transformation, now driven by sophisticated artificial intelligence mechanisms. They can understand, interpret, and engage in human-like conversations, affording instantaneous assistance and solutions. But beyond their immediate user-centric...

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Boosting Productivity in Small Businesses Through Technology

Richa Pathak — Fri, 03 Nov 2023 08:24:30 +0000

Small businesses operate within an ever-evolving landscape of business operations, and harnessing technology is key to their success. Although limited by resources and personnel, small companies can realize their full potential by harnessing the power...

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Why Is Branding So Important In Advertising?

Richa Pathak — Wed, 25 Oct 2023 15:51:03 +0000

Branding can be a point of any strategy when it pertains to marketing tactics and developing the plan to expand your organization. Naturally, brand exposure is often being generated by corporate content, sharing on social...

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How to Build a Bombastic Marketing Strategy for Your Beverage Company

Richa Pathak — Wed, 25 Oct 2023 07:03:57 +0000

Since so many new beverages are introduced each year, it’s crucial that they’re effectively promoted and marketed if you don’t want them to join the ranks of thousands of failed beverage products that make headlines...

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Webflow for Small Businesses: Building a Cost-Effective E-commerce Site

Richa Pathak — Wed, 25 Oct 2023 06:48:11 +0000

For small businesses and emerging entrepreneurs, entering the digital marketplace is a challenging yet essential endeavor. The primary barrier is often the significant financial and technical resources required for establishing and maintaining an effective e-commerce...

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From Cart Abandonment to Conversion: How Marketing Agencies Can Revive Your E-commerce

Richa Pathak — Wed, 25 Oct 2023 06:29:59 +0000

Are you an e-commerce business struggling with cart abandonment? Are you looking for an effective way to increase your sales conversions? Look no further – marketing agencies can be the key to reviving your online...

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Exploring Box Plots: A Guide for Understanding and Interpreting Data

Richa Pathak — Fri, 20 Oct 2023 05:23:18 +0000

The box and whisker plot or box plot is a way of graphically representing the quartiles of a data set. They help users gain a robust understanding of the crucial aspects of a distribution. Below,...

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